Steinbach Credit Union is based in based in Manitoba. They had an existing landing page promoting rates for savings accounts but it wasn't performing the best. The promotion was excellent, so a review of the UX and site layout was requested.
In redesigning the page, I moved the rates into the main banner area so they were immediately apparent when the page loaded on any device.
Secondly, the contact form was redesigned to be more user friendly and inviting.
Thirdly, I reduced the congestion of the original layout on the rest of the page to increase legibility and time to read.
I also created new web banner advertising layouts for them.
I worked closely with their development team to get the page designed and live in a short timeframe.
The new landing page design was success and has been re-used (with come client-led modifications) for a few different campaigns since.
My Roles: UX, Art Direction, Design, Copywriting
