The Co-operators is a leading Canadian-owned multi-line insurer, offering auto, home, life, farm, travel and business insurance as well as investments.
They were looking for a way to offer tailored financial advice on insurance and investments, to each visitor rather than a standard brochure site, creating a personalized experience.
The financial balance site asked a few simple questions right on the homepage which brought the visitor to a results page of curated information on insurance and investment products, along with videos, articles and financial tools such as a retirement savings calculator. Each personalized results page used imagery specific to the visitors persona.
My Roles: UX, Art Direction, Design
