“Make it easy to use” is behind everything I do. I turn complex workflows into intuitive SaaS products, websites, and digital tools, balancing user needs, business goals, and stakeholder expectations every step of the way.

I started out in traditional print design, then expanded into responsive websites, apps, and digital products. Today design has evolved again, and I'm combining that foundation with new AI tools to explore what's possible next.

I hold a special place in my heart for Toronto FC. I care about craft, community, and holding your nerve when it gets difficult, working collaboratively with others to achieve success in product (and also on the pitch!).