UX
Figuring out what to build, and why, before design starts.
User Research
Journey Mapping
Information Architecture
Wireframing
Usability Testing
Requirements Gathering
How I work
Two decades in, I'm comfortable owning a product end to end, not just one slice of it. Across SaaS, banking, and brand, the work comes down to the same thing: making something complicated feel usable, so people come away capable, not confused.
AI & Tools
What I build with, and where AI speeds things up.
Figma / Figma Make
Claude Code / Design
Lovable
Midjourney
Adobe Creative Cloud
ChatGPT
Design
Turning decisions into interfaces people can actually use.
End-to-End UI Design
Interaction Design
Prototyping
Responsive Web Design
Design Systems
Accessibility (WCAG)
Strategy & Collaboration
Keeping the work aligned, sold, and shipped.
Design Strategy
Content Strategy
Creative Direction
Client Presentation
Developer Handoff & QA
Team Leadership